What is impressions on linkedin?

Impressions on LinkedIn refer to the total number of times a user's content, such as a post or article, has been displayed on the platform. This metric gives an indication of how many users have seen the content in their feed or search results.

Impressions on LinkedIn are important as they can help users understand the reach and visibility of their content. Higher impression numbers generally indicate that more people are engaging with the content and that it is being seen by a larger audience.

LinkedIn provides users with insights into their content's impressions, including the number of impressions, unique impressions (which shows how many individual users have seen the content), and engagement metrics such as likes, comments, and shares. Users can use this data to track the performance of their content and make informed decisions on their LinkedIn strategy.

In addition to individual content impressions, LinkedIn also provides overall profile impressions, which show how many times a user's profile has been viewed by others. This metric can give users an idea of their profile's visibility and appeal to other LinkedIn users.